Geo started her "influencer" career 10 years ago as a sixth form student, making pocket money by building blogs and editing content for the world's early bloggers and YouTubers. Whilst studying film at university she fell more in love with this industry, editing YouTube videos to pay rent and interning at fashion brands at their blogger events and shoots, going on to manage talent directly as a result.
Fast forward to now and she is still crazy about this fast-paced, ever-evolving industry, and has worked agency-side and in-house at some of the most exciting brands in the world. After spending a month in 2018 travelling around the far east learning about the "influencer" world from a completely different perspective, Geo spent a year as Global Advocacy Manager at Charlotte Tilbury Beauty.
The Happy Cat team now spend their days speaking at industry events, leading influencer marketing courses and working with brands to deliver impactful and exciting campaigns.
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through the power of advocacy!